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Hi Friend
Hey, I
know what you've been thinking.
"I
should be converting a lot more prospects with my sales letter"
- right?
Aha. We've
all been there and in my experience it works something like this...
You labor
your butt off, taking great care to write what you believe is an absolute
killer of a sales letter. Naturally you've followed all the advice
available from some of the top gurus. You drafted, written, polished and
re-written your copy, and by now you could read it in your sleep! Some
nights you probably even dream about it. Let's face it... if you were the
prospect reading your sales letter - you'd definitely be tempted to buy your product, because you
believe your sales letter is pumping!
... Yet despite all your effort and hard work. Somehow the sales just
aren't stacking up as they should. So what the heck's going on?
No Matter What You're Selling
Your Sales Letter Looks Like Everybody Else's!
Let's face it, we've all read a hundred sales
letters and nowadays it's difficult to tell them apart. Nothing really
defines your letter from anybody else's, there are no Unique Selling
Points (USPs) left, because they all look the same and they all
promise outstanding results.
Don't despair though. My guess is that your
sales letter really is quite good. And a few years back (maybe not
even that long ago), it would have sold your product by the shed load - but
the truth is that your average punter is now very desensitized to
long, single page sales letters and if you're going to truly break
through that skepticism, you're gonna have to have something a little
special up your sleeve.
Introducing: Sales Letter
PERSONALIZER
Let's get back to basics...
You know that if there's one thing that sells, it's
personalization!
That's right. If you could somehow address your
prospective customer as an individual with specific needs, then your
chances of closing a sale would have just climbed up through your roof and into
the light of day beyond!
That's it... because truly targeted marketing needs to say:
"Hey Friend ... I'm talking to you buddy!"
And once you can achieve that level of one-to-one, personal
interaction, then your chances of making that sale have just been
transformed by 100%, 200%, 300% or even 600%.
But don't take our word for it. Just go ahead and ask
ANY leading marketer, either on or offline: "what's the single most important
way to improve my response rates?" I bet you, they'll nearly all come
back and say: "Personalize, Personalize, Personalize".
... because addressing someone as an individual IS the
mantra of every top marketer!
For The First Time, The Advantages Of The
Offline World Are Available To You Online
When you stop and think about it, direct mail offline has always had
one great advantage. Most of the time, the marketer knows precisely
who he is writing to and is able to address the letter to that named
individual.
Online, the story so far has been quite different.
And that's why virtually every sales letter you ever read on the web starts
with the immortal words:
Dear Friend,
or Dear Marketer,
or Dear Entrepreneur,
or Dear Fishing Enthusiast,
... and I could go on, but I'm sure you understand what I mean.
These are not personal greetings. There are words in the English language
which are barely even correct in the context in which they are being
used. "Dear Friend?" Huh! Usually you've never even met the writer of the
sales letter you happen to be reading and already you're their best
friend. Their nearest and dearest.
Something doesn't stack up here. And the truth is that a "Dear Friend"
opener is pretty insincere. It's a blunt weapon in your sales and
marketing battle. It's the weak spot in what otherwise might be a
terrific piece of sales copy.
But the trouble is - up until now - you've really had little alternative to
these well worn openers. Fortunately, that's all just changed...
Why Everyone's Own Name Is
The Sweetest Sound In Any Language
How many times
have you been out on the street and heard someone call your name?
We're programmed
to react and it's impossible not to respond.
Quite
often it turns out that the person calling wasn't even after you, but
someone else with the same name. No matter... it's virtually impossible
not to turn round.
You
see your name is a sound in the English language (or any language) that you
just cannot
ignore, even if you wanted to. And it's no different when it's written
down on the page in front of you.
You're
starting to understand the power of a personalized sales letter on your web
page!
Software That's Based On Such A Powerful Concept
... We Don't Want The Whole Marketing World To Get A Copy!
So We're Withdrawing It From The Market!
You've already guessed. Sales Letter PERSONALIZER
allows you
to address the individual you're writing to, using their own name on
your sales webpage for the very first time.
So when your prospect clicks through from the link you emailed them,
they'll see a letter which is personally addressed to them. At last!
They're not being addressed as some fictitious best friend, but as an
individual. A real person. Because you've taken the trouble to use their own first name - and
they're going to repay you for your trouble, by being hundreds of times more
receptive to whatever it is that you're about to say to them.
If the software is so good, why are we anxious
to withdraw it from
the market?
The simple fact is that if everyone ends up getting hold of Sales
Letter PERSONALIZER, then the incredible
- sales boosting - power of
this script will be watered down.
Just like with everything else in life. The impact is going to be
greatest while people are unaccustomed to seeing their own names
appear at the top of a sales letter.
So we've taken the decision to prevent the world and his wife from
getting hold of this technology. And even though this decision
means that we'll miss out on selling the thousands of copies that will
doubtlessly be demanded by internet marketers worldwide, we've decided
the it will ensure maximum return for those 200 people lucky enough to
hold a license to run this stuff. And once those licenses have gone...
we plan to take this baby off the market!
Sure, we know that we could make a vast fortune selling the
software time and time again to thousands of Tom, Dick's and Harry's -
but frankly, we recognize the awesome power of personalized sales
letters and we're keen to ensure that this incredible new technique
still works for us in a years time with all our other products as well.
PLUS... we want those who manage to make themselves one of the lucky
initial 200 owners of this revolutionary script to benefit as well.
And that's why we're
guaranteeing not to bring Sales Letter PERSONALIZER
back onto the
market for at least 6 months. That way our new owners can cash-in on
the sales boost that this clever tool is bound to create. NOTE: Quite
frankly we may never release this again. Period!
"I Understand That Personalization Is A
Really
Powerful Technique, But How Does It Actually Work?"
It's very
simple.
First of all you need to know that Sales Letter
PERSONALIZER
works
when you send someone a link by email - to your sales letter.
If they arrive at your sales page through another means (PayPerClick
advertising
for example), then you obviously won't have their name, but this
script is clever enough to replace the personalization with a default
opener - back to Dear Friend, for example.
So the time when Sales Letter PERSONALIZER
comes into its own is when
you email your prospect a link and invite them to click on it.
The link is
simple and doesn't create the impression of sending your visitors
around the houses to get to your website.
[SIDEBAR: Many people think
twice about clicking on links which look like they are heavily
redirected].
Sales Letter
PERSONALIZER provides a clean and simple link
which contains the prospects first name and comes direct from YOUR
website. It looks something like this:
www.YourDomainName.com/slp/John
Now here's a quick
explanation of the URL we've shown you above:
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www.YourDomainName.com
Your domain name is whatever your sales URL happens to be.
The folder
slp
stands for Sales Letter PERSONALIZER, using
this folder enables you to use a single copy of our software to
personalize up to 50 separate domains! But if you'd rather not
have this subfolder showing and you're only planning to use Sales
Letter PERSONALIZER for a single domain, then you can configure the
software not to use this subdirectory.
John is the prospects name in this case
and this would change, depending on the name of the prospect
you happen to be writing to.
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Integrates Seamlessly With Every
Autoresponder Known To Man!
You
heard me right. It really doesn't matter which autoresponder you happen to
currently use, Sales Letter PERSONALIZER is designed to operate with your favorite responder, without so much as missing a beat.
And
it's devastatingly simple to activate too.
Look,
as long as you're capable of writing a personalized autoresponder message,
then you are more than qualified to access the enormous power of web page
personalization too.
You
would simply write your own effective email message, get it ready to
blast out to your own opt-in list and then easily add the format shown
above to the link you provide for your sales letter.
Job
done!
Yes I
know, it's hard to believe, but there isn't another step. We've really got
it all covered with this unbelievable, ground-breaking software, because
the clever stuff all happens within the script itself.
All
you need to do is to use the variable from your autoresponder, which
contains your readers "first name" and place that on the end of the URL you ask your prospects to click on.
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For
example:
If you use
proautoresponder
then your URL would look like this:
www.YourDomainName.com/slp/[firstname]
If you use
aWeber
then your URL would look like this:
www.YourDomainName.com/slp/{!firstname_fix}
If you
use
freeautobot then your URL would
look like this:
www.YourDomainName.com/slp/<%First_Name%>
If you use
GetResponse then your URL would look like this:
www.YourDomainName.com/slp/ [[firstname]]
Don't worry if you don't see
your favorite autoresponder in the list above, Sales Letter PERSONALIZER
will work with your responder or list management system. All you need to
do is use the variable which equates to your prospects first name.
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"Okay... How About You Give Me
A Demonstration Here And Now!"
You've
got it!
See
how my sales letter for my top-selling "Create and SELL Products ONLINE"
toolkit is utterly transformed by using YOUR name in the sales
copy.
Amazing! It goes from being a perfectly competent piece of sales copy
that "does the job" and turns it into a rip-roaring compelling masterpiece
that will compel even the most skeptical readers into purchasing a copy of my A-Z of
creating and selling products on the net.
[Sidebar: Warning, don't even think of trying out this demo if you're
easily influenced into spending money. You see, once you've experienced
the awesome power of Sales Letter PERSONALIZER, there's always
a chance
that you'll end up buying the product I happen to be using for my
demonstration (LOL)].
Enter your name below for a fast demo:
Which Of These Incredible
Sales Letter PERSONALIZER
Benefits Will You Use First?
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Get rid of Dear Friend and other clichéd
openers for good.
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Make your sales letters more compelling than your
competitors by harnessing the amazing power of your prospects own
name.
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Close 100%, 200%, 300% or even 600% more sales,
because your reader will truly be involved in your sales copy.
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Discover how it feels to leave your sales copy
exactly as it currently is, but yet experience many, many more sales!
Wouldn't that be great?
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Don't stop by simply using personalization in the
opener, carry it through your letter. Imagine the enormous impact of
this level of super-personalization Friend? |
Time out! Remember this software will be withdrawn once 200
licenses have sold out. That could be any time, so don't delay another
minute,
buy your copy now!
Sounds Like Breakthrough Software,
But Is It Easy To Install?
You bet! Just like every piece of software developed by Adrian Ling, Sales
Letter PERSONALIZER is pretty quick and simple to install.
Full detailed instructions come with your purchase and we never leave
anyone out in the cold if they need some assistance.
Technically speaking, all you need is FTP access to your webserver and the
ability to run PHP 4.3.x (or higher). Virtually every modern webserver
already has PHP enabled, so this is unlikely to be a problem for you.
If you'd prefer to pay for install, then you can do that from within the
download area, but everyone we've tested this with has installed it
themselves.
New Scientific Split-Test
Results
Prove That Sales Letter PERSONALIZER Is King!
Now this is so exciting I can
barely contain my enthusiasm!
Just last week I sent out a
test using a beta of Sales Letter PERSONALIZER
and the results that have come back
have been absolutely astounding!
I took the exact same email
and sent half out in the normal way (without using personalization), and the other half with
the full benefits of Sales Letter PERSONALIZER.
I received 318% greater response rate
from the email which
pointed to a webpage which actually had the recipients name on it.
You see the power of Sales
Letter PERSONALIZER begins well in advance of your prospect even arriving
at your sales page. I know that sounds remarkable, so let me show you
precisely what I mean...
Imagine you receive an email
and it reads something like this:
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Dear Friend,I'm delighted
to tell you that I've just concluded a deal
that will mean that every one of my valued customers (and
that means YOU Friend), will receive a free holiday
in the sun
from me. To redeem your holiday voucher,
simply click below: >>
www.YourFreeHolidayVoucher.com/slp/Friend
Yours,
John Doe
Internet Marketer |
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I've just made up
the above offer, so don't bother clicking :-(
But here's the point...
It wouldn't matter how long-in-the-tooth you were about receiving emails.
If the above message was from someone you knew and trusted and the offer
was genuine , then the chances are that seeing your name appear in the URL
link is going to ensure that curiosity gets the better of you.
That's precisely what I've found in my scientific split-tests. The click
thru' rates have simply reached the stratosphere.
Don't forget - that's only the beginning of the power of Sales Letter
PERSONALIZER, because it really comes
into it's own once the reader clicks on the link and is exposed to the
fully personalized sales page itself.
"Okay... I Can See This Software Is
Exactly What I Need To Boost My Online Sales --
But Will I Be Able To Afford The Asking Price?"
Understand that when we realized the incredible power of Sales Letter
PERSONALIZER our natural temptation was
to ensure that the technique of finally being able to personalize an
online sales letter wasn't allowed to flood the market.
You see, we honestly believe that one of the things which makes Sales
Letter PERSONALIZER so potent is
that it's never been seen before. Therefore, it stands to reason that it
will continue to boost sales most, if it doesn't find its way into too
many hands. To our
minds, there were only two ways of achieving this product limitation
outcome. The first was to stick a price on it which would put it outside
the reach of regular online marketers. For a while we toyed with pricing
this software at $4,970.00. We reckoned that this way only truly serious
marketers would pick up a copy.
Sure, we knew that a price approaching $5,000.00 was kind of expensive,
but we were also confident that it would pay for itself fairly quickly,
because of the increased sales likely to be experienced by any marketer
using this very clever level of personalization.
But then we had second thoughts...
"Wait a minute", we reasoned to ourselves, "... that kind of money is
going to exclude many potential customers, simply because they can't
afford the $5,000.00 price right up front."
So we went right back to the drawing board and considered selling Sales
Letter PERSONALIZER for just one tenth of
that price. That would have meant that we would sell this script for just
$500.00. That sounded a lot
fairer, but then again, because it would be more affordable, it didn't
deal with the problem of it getting into too many hands.
That's when we had a brain-wave...
We'd restrict sales to just 200 units!
If we only allowed 200 licenses for Sales Letter
PERSONALIZER to hit the market
then this would be certain prevent market saturation. Furthermore, it
would be mean that the lucky 200 owners would continue to experience the
astounding response rates that I was just telling you about above.
Our minds were made up and we were just about to launch the product, when
we had one further conversation on pricing.
Let's face it Adrian and I have made our money out of internet marketing
and we no longer produce products and toolkits for the cash they bring.
More for the enjoyment of spreading our knowledge. And it was that
discussion that led to a truly remarkable decision.
We'd slash the $500.00 price and thereby ensure that absolutely anyone
could afford to be one of the lucky 200 owners of this software.
That's right! We've decided to sell all 200 copies for only $97.
We must be crazy.... Frankly, I guess we're certified. But that's the way
we've decided to do this. We've ensured that virtually anyone can afford a
copy at just $97, so that instead of controlling the number of copies out
there by selling it at a high price, instead we're selling it low and will
simply WITHDRAW IT FROM THE MARKET as soon as the 200 copies have
sold out.
Grab your copy while
you still can!
No Risk For You -
This Is 100%
Backed By Our Simply Guarantee
As with everything we do online, this product comes with a 100%
BLACK-AND-WHITE guarantee. No terms, no small print, no tricky to
negotiate procedures. The only thing that we ask is that you've genuinely
given the software a proper try-out, but then if you're not completely
satisfied, you just ask for your money back up to 60 days. And it really is that simple.
No questions asked.
If you need any further reassurance, be sure to check out our credibility
online. Michael Green has created the award winning ~
HowToCorp ~ and
Adrian Ling the popular range of tools that you'll find right at
easybiztools.
Still want a little extra reassurance, visit Michael's forum at
www.howtocorp.com/forum or any other leading internet marketing forum on
the net and go ahead and ask about our reputations. Then come back here
and spend your hard earned cash. But don't hang around, because these 200
licenses won't last long!
Can You Really Afford NOT To Act
On This One-Time Offer Friend?
If you are in anyway involved with selling products online, we don't think
that you'll want to pass this opportunity up. As we've explained it may
never come around again.
Owning this unique script will give you the power to grab your prospects
by the you know what and it'll have them virtually begging you to allow
them to purchase your products.
Although we can't guarantee the percentages and outcome in your particular
case, these personalization methods are so proven, that it's difficult to
imagine that you won't see an immediate improvement in your conversion
rates.
Just think for a moment, since we've priced this software so ridiculously
low, how many sales are you going to require to pay for the whole thing?
Not many!
You see this is just a completely painless drop in the ocean, but the
upside from being one of the few chosen individuals to own this software
is potentially enormous.
Yours sincerely,
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Michael Green |
Adrian Ling |
P.S.
Click away now and you may well find the 200 licenses are all sold by the
time you return. Click the order link now and you can be one of the 200 proud
and exclusive owners. The choice is yours Friend.
Get Your Copy Now By Clicking
Below To Order Via PayPal
All materials and content (c)
2004 Michael Green, How To Corp and Adrian Ling, easybiztools.
All Rights Reserved Worldwide
How To Corp is a limited liability company registered in the United
Kingdom
Tel: 206-984-1365 Fax: 206-350-5397
Michael@SalesLetterPersonalizer.com |
